The Boston Foundation is dedicated to addressing the effects of climate change, which pose significant risks to Boston's marginalized communities. To raise awareness, we collaborated with TBF to develop a campaign that combines education with humor, emphasizing the urgency of this critical issue.

To implement this campaign, we drew inspiration from the virtual world of social media—a space many of us engage with daily. The concept leverages the familiar format of social media posts to highlight 'red flags,' paralleling everyday warning signs with the critical dangers posed by the climate crisis affecting Boston's communities.

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Design & Art Direction: Jean Paul O'Neill
Copywriter: Maddie Kolber