PLEASANT STREET DISTRICT'S VISUAL IDENTITY

CLIENT

MassDevelopment’s Transformative Development Initiative (TDI)

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SERVICES

Logo & Visual Identity Development

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AGENCY
Proverb

Worcester’s Pleasant Street district is celebrated for its rich architectural heritage, vibrant underground music legacy, and diverse community shaped by local businesses and entrepreneurship. This fusion of history and modernity defines the area, creating a multi-layered atmosphere that makes it both captivating and lively.

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To revitalize the district and boost foot traffic, we collaborated with the TDI team to create a refreshed brand identity for Pleasant Street. The outcome is a bold, textural aesthetic that reflects the district’s multifaceted tapestry, inviting both residents and visitors to leave their mark.

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Design & Art Direction: Jean Paul O'Neill
Supporting Copy: Maddie Kolber