The Downtown Boston Business Improvement District (BID) is a nonprofit organization dedicated to enriching the experience of those who live, work, visit, and shop in downtown Boston. With a mission to create an inclusive and dynamic destination, the BID advocates for the district's growth and revitalization while shaping the future of this historic neighborhood.

In order to signal the district's latest chapter marked by new initiatives, we partnered with the BID team to create a new visual identity that highlighted this bold new direction. The result is a vibrant and commanding new look that takes full ownership of what it means to be a cultural shifter, now championed by the name Downtown Boston Alliance.

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Design & Art Direction: Jean Paul O'Neill
Supporting Copy: Jeremy Holbrook, Charlie Lodge

Photography: Downtown Boston Alliance